Future of Workforce
The Power of Design Thinking in Business
Design thinking is one of those terms that is really misunderstood in business.
When design principles are applied to strategy and innovation the success rate for innovation dramatically improves. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute.
The Survival of Your Business Depends on Design Thinking
Great design is transforming the way we live and work. Airbnb and Pinterest? Design founders. Fitbit? Originally designed by New Deal Design. That small side project Dr. Dre had a few years ago to work on a new headphone? Beats by Dr. Dre was created by design firm Ammunition. And, design-centric Apple has clearly made a tiny dent in the world.
These (now) multibillion dollar companies and many more are redefining existing business models or creating new models altogether. Companies like Capital One, Accenture, and even firms such as McKinsey consulting recently acquired design firms seeking to fill their design talent gap. Why?
People have reached their threshold with technology in an age where information, technology, and manufacturing have become a commodity. The net result is little to no differentiation in the market.
How Will You Differentiate Utilizing Design Thinking?
Companies that are tapping into the emotions, desires, and latent needs of people are building trust in their brand and loyalty with repeat business by delivering exceptional experiences. How?
Tune into Breakthrough Radio segment on the Future of Workforce as Yared jumpstarts a summer series sharing practical methods for developing design thinkers (and doers) throughout your organization.
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Every 3rd Monday your guest host, Yared Akalou, co-founder of Opening.Co, a startup that helps organizations measure employee engagement in real-time to get actionable data on improving the workplace delivers a Breakthrough Byte segment on the Future of Workforce.
Each week we bring you a Breakthrough Byte segment, a 15-20-minute segment where we go deeper than the Breakthrough tip ( 5-7 minutes) but not as long as a feature interview ( 60 minutes deep-dive), to fit the multiple learning styles for our listeners.
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Yared Akalou, cofounder, Opening.co
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As the “Voice” for Breakthrough Radio, a global business radio show, Michele recognizes when you focus on mastering the inner and outer game of business, success is yours to develop.
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