This Summer the Breakthrough Radio team is sharing their best of and we will be giving you something NEW when we come back on Monday, September 11. New Format, new line up, and new content.
FORGET 9 Seconds
Gut Reactions Happen in 3 Seconds or Less
What reaction are your potential customers having about your brand, product and/or service in that 3 seconds? The costs of emotions are often not factored into a marketing message and sales process until the first few have failed. These 3 seconds could be the difference between you and reaching your sales goal this 4th quarter.
The New Mental Model Affects Your Business
Feelings happen before thought and happen with great speed. Why are you still selling from a position of logic?
In business, we ‘ve traditionally been told to think with our heads and not with our hearts. Breakthroughs in brain science have now shown that is impossible. Rather than be cast aside and hidden, emotions have begun to move from the margins to the center of discourse in many fields.
“80% of decisions are made emotionally. And today’s business winners will be those who best connect emotionally and empathetically.” Kevin Roberts, SEO, Sachi & Sachi
The Costs of Emotions in Business
- Emotion drives reason more than reason drives emotion.
- The brain’s hardwiring makes us more primitive than we might think.
- Feelings happen before thoughts, and they happen with great speed.
- Conscious thought is only a small portion of mental activity.
- Visual imagery and other non-verbal forms of communication predominate.
Listen Here on Breakthrough Radio
July we are sharing the best of the past 12 months.
These are the interviews you have indicated to us have had the most impact. We’ve also learned from you that when any of us listen and take in an interview at a different time (the example we learned from you, our listeners was when you heard an interview then read the book and went back to listen again) you gain a whole new set of understanding.
Listen while you work and take in these messages again from Finka, Dan and Andrea then share with us if you’d like with our hashtag #BBSradio what popped up for you this time. How will you put that renewed knowledge into action?
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Listen Here On Breakthrough Radio
#BBSradio As the “Voice” of Breakthrough Radio, a global business radio show, Michele recognizes when you focus on mastering the inner and outer game of business, success is yours to develop. Michele offers professional moderating and speaking on the topics of innovation, leadership, and building business audiences.
As a “Navigator” for startup and small-sized businesses, Michele delivers original and forward-thinking solutions to help your company compete smarter in today’s fast speed of business. Rethink everything you know about marketing when working with Michele because she will help you find and realize accelerated growth for your product, team, and business.
Michele Price is a fractional CMO, who’s bold approach delivers substantial and innovative results. Michele provides in-depth knowledge using digital media/marketing strategically, coupled with precise execution generates robust results.