Hyper-personalization was brought to our attention fourth quarter last year by our guest host Stewart Rogers, Venture Beat when we shared with us where most companies were letting down their customer in their buyer’s journey. Today we will explore in a nice deep dive conversation with 4 our the speakers at Interactive Strategies Conference – Is hyper-personalization a marketing solution or a unicorn?
If you are in the Texas region and you have not gotten your ticket to attend yet, make sure you do. If you need more evidence for how attending #IS2016 will serve you then check out a few below:
Who should attend #IS2016?
- Experienced and entry-level marketing, digital marketing, sales and PR professionals
- Small, mid-size or large-size business owners in any industry
- Academia: marketing and digital marketing professors and students
Not a digital marketer? Yes, you should most definitely attend!
It’s 2016. Google is now a verb. Your prospects, customers, and clients will at some point in their journey use the Internet to research products and services, make purchases and influence their personal and professional networks. If digital is not part of your strategy your idea, product or business will simply not thrive in this day and age.
Check out this video for #IS216
HIMA presents Hyper-Personalization – Interactive Strategies Conference 2016 .
What’s in it for you? The topics and opportunities will blow your mind away (and this is not even a comprehensive list!):
Neuro-persuasion: how personalization lights up your customer’s brain and non-conscious cues that make your brand more likeable.
Content marketing: how to make your brand’s content marketing invincible; how to use data storytelling to create “evergreen” content that performs long after publication; how to deliver content that elicits the right emotions to drive customer action; multicultural marketing: how to reach your customers using personalization aligned to customs, culture and ethnicity.
Analytics: the online metrics you need to track to be able to analyze – and predict – your customer’s offline activities; big data: new tools that are shaping personalization.
Online advertising: the top 10 online advertising trends of 2016.
SEO (Search Engine Optimization): why is it important for your brand strategy; how to align your keyword research with buyer personas; the persona-driven SEO process across all digital platforms; how to tie SEO into your advertising and PR strategy.
Email: real case studies of creative personalization strategies.
Mobile: how to adapt to the changing dynamics of the App Store; what does the future look in mobile technology.
User experience (UX): ways that design can drive business outcomes
Leadership: how to increase your impact, influence and inspiration, no matter your age.
Too many digital channels to manage? Learn how to strategize the multiple-channel touch points to create strong brand advocates.
Opportunity to network with some of the brightest minds in digital marketing.
Hyper-personalization Will Make Your Life Easier in 2017 (and more profitable)
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Top of the Show
Breakthrough Tip
Each 3rd Monday you receive a 5-7 minute tip on how to execute better with Michele Price. Whether you are an entrepreneur or a top performing sales rep on the team, execution is where the rubber meets the road, and it is where more and more people are tripping in today’s business world.
The Art of Execution
The Biggest Problem with Leaders
Ultimately, the leaders in an organization own the execution process. They get paid for achieving the ultimate few objectives ( TUFS) but are likewise responsible when the efforts fall short.
This second strategy will address the causes of leadership failure in execution. Remember, until the leaders are right, the culture, the team, and the process will falter.
This next year we will cover the execution process in detail we learned about from Dave Anderson in our feature interview for “It Aint Rocket Science” 4 Simple Strategies for Mastering the Art of Execution. Sharing with you what we learned putting to work The Art of Execution.
Execution is where it happens. Doing the work is how you reach the goals you have set for your business this year. Now let’s get started on mastering execution and enjoying looking back on this year with pride and satisfaction for what we are about to accomplish.
Michele Price, Fractional CMO, Growth Hacking CMO delivers solid tips every month to ensure you uplevel your execution skills.
Feature Interview
Interactive Strategies Conference
Lukas Quanstrom – Sprinklr
Jordan Koene – Search Metrics
Stacy Griggs – El Torro
Joshua Belland – Signet Interactive
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Wrapping Up
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Breakthrough Byte
Future of Workforce
The Three Stages of the Employee Experience
Get Your >> Future of Workforce Insights
Every 3rd Monday your guest host, Yared Akalou, co-founder of Opening.Co, a startup that helps organizations measure employee engagement in real-time to get actionable data on improving the workplace delivers a Breakthrough Byte segment on the Future of Workforce.
Over the past three episodes on the Breakthrough Radio-Future of Workforce, we learned about the four phases of design thinking and its impact to the bottom line of your business.
At its core, design thinking is about having empathy. In the context of work, understanding the entire employee experience is a way of building empathy about what’s important to people at work.
Over this past month, Yared has spoken with people in various fields and positions to gather further understanding about employee needs. You may also share your experience via a 1 minute survey here.
Tune into the Future of Workforce Breakthrough Byte as Yared summarizes feedback and research about the three stages of the employee experience. The patterns revealed just might surprise you.
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We meet every second Wednesday from 6-9pm. Join our meetup and blog to help us make a difference, as well as a profit! You can follow our conversations using hashtag #StartupGrindHOU.
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Who will you invite to listen to Breakthrough radio this week?
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Michele Price, Growth Hacking CMO
Follow, connect and communicate:
Lukas Quanstrom, Sprinklr
Jordan Koene, Search Metrics
Follow, connect, and communicate
Stacy Griggs, El Torro
Follow, connect and communicate,
Joshua Belland, Signet Interactive
Houston’s top SEO Consultants.
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Breakthrough Radio
#BBSradio As the “Voice” of Breakthrough Radio, a global business radio show, Michele recognizes when you focus on mastering the inner and outer game of business, success is yours to develop. Michele offers professional moderating and speaking on the topics of innovation, leadership, and building business audiences.
As a “Navigator” for startup and small-sized businesses, Michele delivers original and forward-thinking solutions to help your company compete smarter in today’s fast speed of business. Rethink everything you know about marketing when working with Michele because she will help you find and realize accelerated growth for your product, team, and business.
Michele Price is a fractional CMO, who’s bold approach delivers substantial and innovative results. Michele provides deep knowledge using digital media/marketing strategically, coupled with precise execution generates robust results.