Location Based Marketing Is an Attention Grabber
LBM, known as location based marketing continues to grow, morph and bring value to businesses in a world where finding your customer is not easy. Being able to find your customer when they NEED YOU has become a critical for big and small business alike.
You may have heard words like beacons, geo-targeting, and geo-fencing thrown around before and wondered, how can they help? They are used to catch the attend of your customer as they walk in or nearby your business. This technique tends to be obtrusive to some customers, not all. Which makes this roll of the dice for a lot of you who try to use these location based marketing techniques without having created a proximity-based-strategy.
Customers do want to know about a special, a sale or even more about a feature of a product they want to buy, but they want to be asked permission first. For this reason a lot of retailers are being more cautious in their use of location based marketing solutions. Customers talk with each other frequently on social channels now and when using mobile marketing, the last thing you want is to be dinged for is using geo-location tools that annoy your customer base.
What’s a new type location based marketing available to small businesses today?
In walks Yext
Yext is the leading provider of Digital Location Management software and solutions that help you leverage location-based technologies to drive foot traffic in your local stores.
Did you know that Yext sees $88.8 million revenue, 48% growth for location data. They have added Google to their power listing networks which means your business can now update google maps and search in real time when you are a client of Yext.
Stewart shares in his Breakthrough Tip how both Yext and NewAer offer small businesses answers in a location game that had been playing favorites with big name companies.
What’s the Deal With Proximity Aware Solutions?
Location-aware displays haven’t exactly set the world on fire. In fact, they’re downright ridiculed in Terry Gilliam’s “The Zero Theorem,” where the ads always drive a dramatically incorrect message to passers-by, never pushing the right product to the fleeting target ( read more on VentureBeat ).
The good news for small business is that you can now utilize location based marketing without having beacons and native apps pulling the weight. NewAer uses permission based marketing which consumers have been stating for a while, “If you ask me first, I am more likely to use your solution.”
Make sure you listen to Stewart’s Breakthrough Tip on Location based marketing and sign up to receive Stewart’s Breakthrough Tips each month.
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