Content marketing results improve when you operate from a written strategy. Tracking those results across multiple platforms gets muddy. We will explore the What and the How you measuring in your content marketing campaigns. Ronell gives us insights into why we want to make sure we are front row center at the annual Interactive Strategies Conference, Thursday, October 20th.
Listen to Ronell Talk About What He’s Presenting
How To Make Your Brand’s Content Marketing Invincible: Inputs > Outcomes at #IS2016
It’s the question we hear every day in marketing: “What’s the goal?” We’ve been trained to believe that the goal, or desired outcome, is the be-all and end-all when it comes to driving marketing success.
But what if we’re wrong? What if the real key to lasting marketing success is the willingness to flip the script and focus on the inputs—the work you’ll do to achieve your goals—allowing the outcome to take shape organically.
While the technique might seem counter-intuitive, there is plenty of evidence of its efficacy.
- How a focus on outcomes blinds us and makes it more difficult to achieve our goals
- Where our marketing energy is best expended, and why
- How to home in on the right inputs to deliver consistent results
Interactive Strategy Conference 2016
Theme – Hyper-Personalization
Ronell Smith, Moz speaker, presents Thur., Oct. 20th at the Queensbury Theater. Make sure you secure your ticket now as this event will SELL OUT!
This is a taste of some of the fun that day!
Follow, connect and communicate with:
#BBSradio As the “Voice” of Breakthrough Radio, a global business radio show, Michele recognizes when you focus on mastering the inner and outer game of business, success is yours to develop. Michele offers professional moderating and speaking on the topics of innovation, leadership, and building business audiences.
As a “Navigator” for startup and small-sized businesses, Michele delivers original and forward-thinking solutions to help your company compete smarter in today’s fast speed of business. Rethink everything you know about marketing when working with Michele because she will help you find and realize accelerated growth for your product, team, and business.
Michele Price is a fractional CMO, who’s bold approach delivers substantial and innovative results. Michele provides in-depth knowledge using digital media/marketing strategically, coupled with precise execution generates robust results.