What if we embraced these heroes as our food’s 1% and made a REAL Difference?
Unfolding as a journey down the Mississippi River, Miriam Horn’s Rancher, Farmer, Fisherman, tells the stories of five representatives of today’s most consequential environmental work: a Montana rancher, a Kansas farmer, a Mississippi river man, a Louisiana shrimper, and a Gulf fisherman. In exploring their work and family histories and the essential geographies they protect, Rancher, Farmer, Fisherman challenges pervasive and powerful myths about American and environmental values.
Who Are our Ranchers, Farmers & Fisherman?
Some of our listeners on Breakthrough Radio have heard me talk about being an entrepreneur who took a while to realize I was one because both my parents were accountants. The story gets even better. As the daughter of that account who was ALSO a rancher, I grew up seeing my Dad raise Angus cattle. It allowed me to eat healthy protein and really appreciate the taste of beef, really beef without all the chemicals. That is not all. I am also the granddaughter of a farmer. A man who I both admired and frustrated the heck out of me.
That is not all. I am also the granddaughter of a farmer. A man who I both admired and frustrated the heck out of me. Then when you look at one more hero in my life, my Papa was captain of a dredge boat who helped make the Houston Ship Channel and had an enormous love for the water.
Look at who are the heroes in this book Miriam wrote about today’s conservation heroes. They are:
Montana rancher and former rodeo champion Dusty Crary’s family came West when it was still wild, surviving on bootlegging and coyote trapping before settling in the 1930s on the land he now ranches. There Dusty raises livestock alongside grizzlies and wolves, using grazing to restore native grasslands and manage invasive weeds. He’s now the owner of 7LazyPOutfitting. (read more)
Though the amber waves of grain that stretch across Justin Knopf’s fifth-generation family farm stir nostalgia for America’s rural past, his farming practices are decidedly forward-looking. In his wheat, soy and alfalfa fields, Justin applies the latest advances in microbial soil science, no-till and crop rotation strategies for controlling pests, building soil quality and fighting erosion. He uses no till practices.
“Farming along this creek, seeing it all the time, you’re aware of the interconnectedness, of everyone and of the water and the land,” says Justin. “You’re reminded that what we do as we farm impacts folks on down the river.” (read more)
Merritt Lane, CEO of the Canal Barge Company his grandfather founded in 1933 and descendant of a long line of civic leaders, has stepped up to protect his mariners, American trade, and his New Orleans community by helping to lead a $50 billion restoration of Louisiana’s vanishing wetlands. The largest environmental restoration ever undertaken, the project is supported by a coalition that spans interests from oil companies to bird lovers. (read more)
When Sandy Nguyen was just five years old, her parents packed up their five children and fled Vietnam in her father’s small fishing boat, eventually settling in New Orleans among other Vietnamese refugee fishermen. The landscape and climate of the Mississippi Delta reminded them of the Mekong, its estuaries providing ample shrimp, crabs, and oysters on which to rebuild their livelihoods. Cut off by levees from the River, however, those wetlands are disappearing, eliminating not only critical nurseries for America’s seafood but also the very land beneath her community’s feet. (read more)
Fisherman Wayne Werner did not set out to become an advocate for smart fishing regulations, but he had to act after seeing how mismanagement was decimating red snapper populations and bringing economic despair to fishing communities, including his own family. (read more)
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The Breakthrough Tip at the
Top of the Show
Every 4th Monday, Finka Jerkovic, our human behavior expert shares Breakthrough Tips to help you take action THIS week and improve your results when mastering your inner game of business. The Breakthrough Tip is a 5-10 minute tip that you can put into action RIGHT NOW for your business.
Being YOU in Business is the Secret to Success
When we look at successful people like – Steve Jobs, Richard Branson, JK Rowling, John Lennon – What do they all have in common? They didn’t compromise who they were for success. Instead, they brought more of who they were and that, was the secret to their success.
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”
― Ralph Waldo Emerson
One of life’s greatest challenges we all face is being who we truly are. That unique individuated and very personal self. Magazine covers are flooded with the ‘ideal’ look. TV and Media filled with messages on the perfect solution to deliver happiness and fulfillment at your doorstep. Growing up well-meaning parents and teachers and then later in life bosses and managers offering their version of what you need to do and have, to be happy, fulfilled and successful.
With all their good intentions – unfortunately, they got it all wrong. You don’t have to be anyone or anything other than yourself to be happy, fulfilled and successful.
In this month’s Breakthrough Tip with Finka, she’ll talk about how you can bring more of yourself to your work and your business with confidence, purpose, and intention. You will learn how to connect to your ‘you-ness’ so you can more meaning in your work and make the impact you’re here to make.
Tune in this week to Monday`s Breakthrough Tip with Finka to learn more about how you can be more yourself, stand apart and above your competition with confidence, authenticity, and conviction.
with guest host Russ Conser
Here Are Your Food Heros in America
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Andrea Waltz, author, and speaker for Go For No delivers a Breakthrough Byte is a 20-minute segment mindset tip at the close of Breakthrough Radio show each 4th Monday. The Breakthrough Byte is more than the tips, shorter than the feature interview to allow listeners to enjoy multiple learning styles to absorb our content. Andrea has created powerful series for your Go For No Breakthrough Tip each month.
Communication with Others: How Your Mindset Plays a Role
*Keep an open mind, even with the difficult ones.
How can you deal with others and reduce your stress (which comes from MIS-communication?)
A lot happens before you even communicate with someone else.
Pay attention to your mindset and your intentions. Andrea will discuss a few keys to setting yourself up for success in advance.
- Select the right technology for communication
- Be clear with your intentions from the start (be honest!)
- Tell the truth quicker, faster
BONUS: How to handle mis-communication that does arise. Keyword: responsibility!
Startup Grind Houston
Startup Grind in Houston has partnered with Breakthrough Radio. Now we deliver our in-depth interview style monthly in a face to face venue. When you visit Houston, whether you are doing business there or it’s a fun personal trip, make sure you schedule the time to participate with us.
There are Startup Grind Chapters in 85 countries and 200 cities
You can find out more about a Startup Grind Chapter in your city.
Who will you invite to listen to Breakthrough radio this week?
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#BBSradio As the “Voice” of Breakthrough Radio, a global business radio show, Michele recognizes when you focus on mastering the inner and outer game of business, success is yours to develop. Michele offers professional moderating and speaking on the topics of innovation, leadership, and building business audiences.
As a “Navigator” for startup and small-sized businesses, Michele delivers original and forward-thinking solutions to help your company compete smarter in today’s fast speed of business. Rethink everything you know about marketing when working with Michele because she will help you find and realize accelerated growth for your product, team, and business.
Michele Price is a fractional CMO, who’s bold approach delivers substantial and innovative results. Michele provides in-depth knowledge using digital media/marketing strategically, coupled with precise execution generates robust results.