Big data has been the focus on marketing conversations for a few years, BUT the value of Small Data runs circles around big data and we will explore Martin Lindstrom the how and why on Breakthrough Radio.
Small Data Runs Circles
There is a dichotomy between data and wisdom, and we will pull out every once of that knowledge for you when talking with Martin Lindstrom, the #1 brand-building expert in the world named via an independent study from 30,000 marketers.
Do any of us really know how we come across to the other people? Are we aware of the haphazard sequence of small data we leave behind us every day–the rituals, habits, gestures and preferences that coalesce to expose who we really are inside? Mos of the time, the answer is No. What we snack on, how we choreograph our Facebook page, what we tweet, whether we chew cinnamon gum or nicotine lozenges–all these slight gestures may at first seem indiscriminate, undirected and too small to have much bearing on our identities. But when we begin to see life through the news and unfamiliar lens of small data, we also come across clues about the people closest to us, including ourselves.
A lone piece of small data is almost never meaningful enough to build a case of hypothesis, but blended with other insights and observations gathered from around the world, the data eventually comes together to create a solution that forms the foundation of a future brand or business. That is when small data run circles around big data.
Tune in as we discuss why Big Data doesn’t spark insight. Big Data is data and data favors analysis over emotion. Emotion is where align to customer’s desires.
Here is Martin’s bonus
Listen to Breakthrough Radio
Monday., January 23 12pm ET
The Breakthrough Tip
Top of the Show
Every 4th Monday, Finka Jerkovic, our human behavior expert shares Breakthrough Tips to help you take action THIS week and improve your results when mastering your inner game of business. The Breakthrough Tip is a 10-minute tip that you can put into action RIGHT NOW for your business.
Leverage the Power of Words in your Business
We don’t give words the value they deserve. There’s so much in a word. It’s not the simple composition of letters that give you a means to express what you want to say.
There’s the word, and then there’s what stands behind the word. The meaning or intention. It’s another, more subtle language that the word represents.
Last September Finka was at the Disney Institute learning about what makes them so great. They’ve figured out the secret formula to sales, service, and profit that many companies strive to achieve and struggle to have. How do they create consistent experiences? How do they create a business, vision, and culture that employees buy into and commit to delivering on? How do they earn the privilege of repeat clients that are willing to spend $6000 a visit and 75% of them come back to do it again and again?
They’ve been very intentional and purposeful on the culture they create. They drive consistency in delivery, investment in training and hiring happy people. A part of that culture has been driven by the deliberate words they use. They’ve figured out the power of words and the role they play in business.
In this month’s, Breakthrough Tip with Finka she’ll share how Disney leverages the power of words in their business. We’ll discuss how the words you use are informing and influencing how you show up and the impact it has on you, your business and your brand. Finka will also give you a sneak peak on the approach she’s taking on the Power Play her words will have on her business for 2017!
Tune in this week to Monday`s Breakthrough Tip with Finka to learn more about how you can be more yourself, stand apart and above your competition with confidence, authenticity, and conviction.
Listen to Breakthrough Radio
Monday, January 23, 12pm ET
Andrea Waltz, author, and speaker for Go For No delivers a Breakthrough Byte is a 20-minute segment mindset tip at the close of Breakthrough Radio show each 4th Monday. The Breakthrough Byte is more than the tips, shorter than the feature interview to allow listeners to enjoy multiple learning styles to absorb our content. Andrea has created powerful series for your Go For No Breakthrough Tip each month.
Why hearing NO can help make 2017 a great year!
Most people’s default in life and in business is to avoid having people say ‘no’ to them at all costs. No one likes to be rejected! However… the results? Lost opportunities. Lost business. A shrinking comfort zone. All of which leads to mediocre results overall compared to what could have been achieved.
Notice, this is NOT about saying, NO. That is an important skill. However, in this instance, you can let other people do that. In this show, Andrea will be discussing the strategy of how hearing NO more often in 2017 can improve your year both “personally” and financially!
Tapping into the power of ‘no’ – using your courage, persistence, and tenacity to take a risk and get a no is important than ever especially in today’s climate. In fact, when you examine the business leaders in every area these days they are all people who faced a tremendous amount of rejection or the risk of it. They literally learned to fail their way to success. They understand the “secret” which is that in order to get a YES you must face the possibility of hearing a NO and then you go for it!
Startup Grind Houston
Startup Grind in Houston has partnered with Breakthrough Radio. Now we deliver our in-depth interview style monthly in a face to face venue. When you visit Houston, whether you are doing business there or it’s a fun personal trip, make sure you schedule the time to participate with us.
There are Startup Grind Chapters in 85 countries and 200 cities
You can find out more about a Startup Grind Chapter in your city.
Who will you invite to listen to Breakthrough Radio this week?
Listen Here on Breakthrough Radio
Monday, January 23, 12pm ET
Listen Here On Breakthrough Radio
#BBSradio As the “Voice” of Breakthrough Radio, a global business radio show, Michele recognizes when you focus on mastering the inner and outer game of business, success is yours to develop. Michele offers professional moderating and speaking on the topics of innovation, leadership, and building business audiences.
As a “Navigator” for startup and small-sized businesses, Michele delivers original and forward-thinking solutions to help your company compete smarter in today’s fast speed of business. Rethink everything you know about marketing when working with Michele because she will help you find and realize accelerated growth for your product, team, and business.
Michele Price is a fractional CMO, who’s bold approach delivers substantial and innovative results. Michele provides in-depth knowledge using digital media/marketing strategically, coupled with precise execution generates robust results.