Brands With the Biggest Win Use Stories Effectively
You can be a small business or even a startup and use stories effectively to grow your business. No longer do you have to be an enterprise business with a lot of resources to tell a compelling story and engage with your ideal customer.
Houston Interactive Marketing Association has made it part of their mission to help businesses and marketers in Houston by offering monthly lunch and learns, as well as workshops throughout the year, teaching you the ins and outs for smarter digital and interactive marketing strategies.
May 12th is our Storytelling Workshop.
You will learn from three dynamic presenters:
About The Speakers
Allie is a freelance marketing consultant based out of Kansas City, as well as an adjunct professor at Johnson County Community College. Her specialties lie in strategy, public relations, and writing. She has worked in communications for the city of Minneapolis, Rasmussen College, and iAcquire, among others. Allie is a frequent contributor to Huffington Post, Search Engine Journal, Entrepreneur, and other respected publications.
Michael is the Texas Director of Digital Sales for CBS Interactive as well as an Adjunct Professor for the University of Houston. He is an MBA graduate who achieves revenue growth by leveraging superior skills in strategic planning, digital media, public speaking, coaching and consultative selling. Michael believes that a commitment to learning is the key to ongoing success.
Katy is the Content Director for Inturact, an inbound marketing agency based out of Houston, which focuses on SaaS product marketing. She is also the Career Fair Co-Chair for H/IMA. Katy has interactive marketing experience spanning across the higher education, healthcare, technology, and large and small business communities. She has a MBA in marketing and has spoken at numerous events nationwide on content marketing, social media, and brand personalization.
Listen to Katy Katz and Michele Price on Breakthrough Radio
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As the “Voice” of Breakthrough Radio, a global business radio show, Michele recognizes when you focus on mastering the inner and outer game of business, success is yours to develop.
Michele offers professional moderating and speaking on the topics of innovation, leadership and building business audiences.
As a “Navigator” & fractional CMO for startup, small, and mid-size businesses, Michele delivers original and forward-thinking solutions that help your company compete smarter in today’s fast speed of business. Charting your customer’s journey uses your customer behaviors to build a real buyer’s map, garnering you stronger sales.
Michele Price is a fractional CMO, who’s progressive approach delivers substantial and original results. Michele provides deep knowledge using digital media/marketing strategically, coupled with precise execution generates robust results.