Are You a Free Range Brand or a Tethered Brand?
Today’s brand-building game is played in an entirely new arena and demands a new mode of brand engagement.What if you did not need to redefine you and your brand any longer
- What if you did not need to redefine you and your brand any longer?
- What if being agile took on a new meaning for your brand?
- What if your brand was dynamic instead of static?
We continue to hear how making the customer the center of our business world but how many brands have actually done that and done it well? What does this kind of interaction look like and what do we need to let go of to thrive in this new ecosystem?
In discussions of brands and businesses we often hear “Technology has changed us.” But has it? Is it possible again we have absorbed the message given us via media instead of recognizing the true power technology has given us?
Join Michele as she talks with Nicole and explores the dynamic of free-range and tethered brands, uncovering how we can benefit from an additional shift in our mindsets. As more and more listeners of Breakthrough Radio are communicating, they are looking to become entrepreneurs, understanding the changes in brands is critical to your success.
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The Breakthrough Tip
Top of the Show
Every 4th Monday, Finka Jerkovic, our human behavior expert shares Breakthrough Tips to help you take action THIS week and improve your results when mastering your inner game of business. The Breakthrough Tip is a 10-minute tip that you can put into action RIGHT NOW for your business.
Creating Comfort Outside your Comfort Zone
Strategies to Improve Performance and Impact
Over the coming months in the Breakthrough Tip with Finka we’ll dive deeper into the three strategies we discussed in the March 2017 Breakthrough Tip (link to March show) as you amp up your daring to deliver high performance and impact:
1) How to play it safe when you step outside your comfort zone
2) How to make time for your creative and strategic projects
3) How to elevate your performance through self-care
This month we`ll focus on how to play it safe when you step outside your comfort zone. Yes, it sounds like an oxymoron.
To elevate your game, continue to deliver your best and high performance, add value and to create change and impact you need to change, evolve and grow. You need to go outside your comfort zone.
That is inevitable. It is the secret to success.
However, the desire for change equally stimulates the need for things to stay the same.
We toggle between wanting change and wanting security. Security, safety, and certainty albeit necessary come at a cost.
Our brain is wired to protect us from harm. You activate your protector when you step outside your comfort zone, take a leap or decide to color outside the lines. This protector even with all its best intentions sabotages your efforts and moves you back into your zone of comfort and safety. It has your best intentions at heart. However, your goals, ideas, and desires pay the price.
In this month`s Breakthrough Tip join Finka as she gives you key strategies to overcome your dream saboteurs so that you can comfortably step outside your comfort zone to add value and impact in your work and relationships.
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Andrea Waltz, author, and speaker for Go For No delivers a Breakthrough Byte is a 20+minute segment mindset tip at the close of Breakthrough Radio show each 4th Monday. The Breakthrough Byte is more than the tips, shorter than the feature interview to allow listeners to enjoy multiple learning styles to absorb our content. Andrea has created powerful series for your Go For No Breakthrough Tip each month.
Comparing Yourself Sabotages Your Success:
Why & How to Stop
In today’s world of Facebook, Instagram and Youtube sometimes it seems people’s lives and their business ventures are showcased like a well-produced documentary. It can feel after a while that we might be living to our fullest potential: perhaps we are not enough? Not doing enough or being enough. In fact, Steven Furtick said, “The reason we struggle with insecurity is because we compare our behind-the-scenes with everyone else’s highlight reel.”
You see the highlights, but you rarely see the failures. From there, we begin to compare and measure our lives and our accomplishments against other people.
We do the dreaded work of comparing ourselves to others. If you believe Mark Twain, “Comparison is the death of joy.”
So, what is the answer?
It’s to work on ridding yourself of this nasty “habit” in order to a create a greater peace of mind for yourself. And when it comes to having the proper mindset to achieve your goals and dreams, looking over to someone else’s bigger house, better website or more successful business is the fastest way I found to rip yourself right out of a good place and settle into a negative one. In other words, total sabotage!
In this segment of Breakthrough Radio, I will be sharing some specific thought processes and strategies you can engage in to rid yourself of the comparison habit.
We are a global community designed to educate, inspire and connect entrepreneurs. Founded in Silicon Valley, we now span the globe in 200 cities. Visit your Startup Grind local chapter and become involved.
Startup Grind is a connected online and offline network of vibrant startup communities to help fuel innovation, economic growth and prosperity at the local level. While Startup Grind was founded in Palo Alto, California, our extended network of Startup Grind chapters are located around the world. Start a Chapter in your city or school!
We believe in making friends, not contacts. We believe in giving, not taking. We believe in helping others before helping yourself. We are truly passionate about helping founders, entrepreneurs, and startups succeed. We intend to make their startup journey less lonely, more connected and more memorable.
Startup Grind Houston
Startup Grind in Houston has partnered with Breakthrough Radio. Now we deliver our in-depth interview style monthly in a face to face venue. When you visit Houston, whether you are doing business there or it’s a fun personal trip, make sure you schedule the time to participate with us.
There are Startup Grind Chapters in 100 countries and 200 cities
You can find out more about a Startup Grind Chapter in your city.
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#BBSradio As the “Voice” of Breakthrough Radio, a global business radio show, Michele recognizes when you focus on mastering the inner and outer game of business; success is yours to develop. Michele offers professional moderating and speaking on the topics of innovation, leadership, and building business audiences.
As a “Navigator” for startup and small-sized businesses, Michele delivers original and forward-thinking solutions to help your company compete smarter in today’s fast speed of business. Rethink everything you know about marketing when working with Michele because she will help you find and realize accelerated growth for your product, team, and business.
Michele Price is a fractional CMO, who’s bold approach delivers substantial and innovative results. Michele provides in-depth knowledge using digital media/marketing strategically, coupled with precise execution generates robust results.